Company: LatentView Analytics Pvt. Ltd, India

Role: Assistant Manager 

Summary

Managed multiple analytics teams in Chennai office, working with clients to identify their marketing KPIs, campaign performance metrics and to generate weekly and monthly marketing reports. In addition to this, I managed project SoWs and generated resource utilization reports for Business Reviews and monthly invoice generation. 

• Led an analytics team of 5 members to build and maintain a Tableau Reporting Dashboard for Marketers of a Fortune 500 CPG firm.
• Led the project to redesign the website for LatentView’s proprietary Recommendation Engine, which resulted in increased performance and a pilot project from a leading payment gateway.
• Led a team of 5 members to generate monthly email and overall brand campaign performance reports for Marketing Managers of an APAC client.
• Designed and led the study of Un-subscribers to understand the behavior and factors for un-subscription for the APAC Consumer Analytics team of a leading payment gateway.

Experience in Detail

Consumer Campaign Analytics

• Led Consumer Campaign Analytics team for a global e-Commerce client
• Resolved Quality issues by designing Quality Management process for the project.
• Conducted Weekly Progress Checks and Monthly Business Review Meetings with the Client Team
• Led the development of Regression models using R-Language for Smart Targeting of customers
• Tracked, Analyzed and Reported Omni-channel performance of marketing campaigns.
• Advising Marketers on Budgets, Creatives, Messages and Channels for Consumer Campaigns.
• Conducted a study on the behavior of Un-subscribers and causes for un-subscription

 

Recommender Engine

• Led Product Maintenance team for LatentView’s proprietary Recommender Engine.
• Defined the technological requirements and roadmap for re-design of the engine’s website.
• Completed the project in 2 months which improved the product’s efficiency and helped the firm win a pilot project from a prospect.

 

Digital Dashboard for Marketers

• Led an analytics team of 5 members to build and maintain a Tableau Reporting Dashboard for Marketers of a Fortune 500 CPG firm.
• Conducted Weekly Business Review Meetings.
• Built Python scripts for Data extraction from multiple sources – Nielsen, Synthesio, etc.
• Built stored procedures and views in Teradata for automating data processing and for reporting through Tableau.
• Managed the Project using Zoho projects.